III
INTERNATIONAL EXPO OF NON TRADITIONAL FARM PRODUCTS
CINTERMEX
Monterrey, Nuevo León, México
22-24 November 1999
SUMMARY
The III International Expo of Non Traditional Farm Products
received a little over six thousand visitors from all over Mexico
and abroad. Participants included private brokers, marketers, consultants,
investors, wholesalers and exporters, representatives of
ssupermarkets, restaurants and hotels; as well as businessmen and
government and university experts and the interested publico.
The exhibitors externaron satisfacción from the Expo and the
international Seminar, which was of great interest to the
participants, the majority of which were extensionistas,
consultants, students, producers
and marketers.
The subjects and the exhibitors dealt with cases related to
comercial inteligence, the market tendencies of specialities,
organic farming and the hispanic market of the US.
This event marks 3 years of coordinated effort to develop
promotion mecanisms which promote the small export farmer, revalue
the production potencial of the minifundio
in the national market, as well as provide a commercial culture and
investment in the rural envirnoment.
The expos have also functioned as an instrument to show the urban
dwellers the efforts that the federal government has made, in
conjunction with the local authorities, developing the
"Aliance for the field" to support the healthy growth and
equilibrium of the less economically developed rural areas.
The commercial nature of these events closes the support loop
which allows production to be increased and directed straight to
the markets.The support programs of rural development allow the
channeling of support directly to the entire "food
chain", enableing the ascencion of the small producer on a
subsistance economy to conditions of relatively higher income. |
The
expos improve access to the market, and create a favorable and
dynamic environment. Participation in
commercial forums basically similar to those which access the
commercial producers of higher income and relative size.
COMMERCIAL EXHIBITION
The exhibition included 214 exhibitors distributed between 170 stands.
A high percentage (91%) were farming producers
and marketers
| Exhibitor |
% |
| Producers |
64 |
| Marketers |
27 |
| Service
emp. |
4% |
| Institutons |
5% |
The profiles of exhibits were
mainly: industrial crops,exotic and tropical fruits, cereals and
legums, various types of crafts made from natural fibers,
processed foods and preserves, wines and spirits made from native
fruits, byproducts of exotic livestock, organic crops, ornamental and
folliage plants, cacti, medicinal plants, legumes and tubers,
spices, natural colorants, orgánic fertilizers, aa well as
technical consulting services, statistical informartion, and
farm insurance, among others.
VISITING COMPANIES AND COMMERCIAL LINKS
The Expo drew 6,136 visitors:
22% of them marketers, wholesalers, supermarket,restaurant and
food processing reps.;18% service companies and consultants; 10%
funcionaries
and personne from federal and state government dependancies
related to the farming sector, 50% students, farming professionals
and the general public.
According to the census made on the last day, the exhibitors
claimed to have made 894 commercial links, of which, 70 %
corresponded to the national market
and 30 % for exporation, mostly to the US., Canada, Germany and Honduras.
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